PEOPLE · PROCESS · TECHNOLOGY

Technologyis the easypart*

*Mateusz Ostopinko — Salesforce architect, 17 years in CRM. People first, then organisation, then process. Technology comes last, and by then it's the easy part.
FEATURED WORK ↘
/01 · FLAGSHIP CASE · 17 YEARS OF CRM

Enterprise CRM, the hard end

Media groups, retail, finance: projects where the licence was bought, the stakeholders disagreed, and the clock was running. Case studies from that career are being written up now — anonymised, honest, with numbers that can be defended.

17
YEARS IN CRM
15+
SALESFORCE CERTS
2011
FREELANCE SINCE
see the shipyard →
/02 · SIDE BUILD · LIVE
SceneDish — AI recipes from any movie. 1,200+ generated so far. → scenedish.com
/03 · RESERVED
This slot is free. Your CRM problem could be the next thing here. → let's talk
WHAT I DO ↘
/A

CRM & Salesforce advisory

Second opinion on the decisions that are expensive to get wrong: architecture, platform, licences.
/B

CRM transformation

People, organisation, process, then technology. Help for projects that started in the wrong order.
/C

Pre-sales & RFP

I've sat on the vendor side of these processes for years. I can tell you what the answers actually mean.
WHO'S BEHIND THIS ↘
[ headshot ]

Mateusz Ostopinko — Salesforce architect, 17 years in CRM. I've been the consultant, the architect, the pre-sales lead and the head of a practice. CRM is a business philosophy before it is a piece of software; most of my career has been spent proving that on live projects. Based in Warsaw, working in CET ± a lot. The long version →

FROM THE LOG ↘
/001People, process, technology. In that order.17 JUL 2026 all posts →

Let's untangle something/

A CRM decision, a stuck transformation, an RFP on the table. One message, an honest reply within 48 hours.

get in touch →