https://www.ostopinko.com/writing.html Notes on CRM, Salesforce, and the people and processes around them. en https://www.ostopinko.com/posts/people-process-technology.html https://www.ostopinko.com/posts/people-process-technology.html Fri, 17 Jul 2026 09:00:00 +0200 Seventeen years of CRM projects, one lesson worth writing down first: the order matters more than the platform.